In today’s competitive market, there are various factors that makes a business stands out among their competitors. No matter how good your products or services are they may not reach their potential unless you leverage the power of Employer Branding.
In this post, we will be exploring the meaning and importance of Employer Branding and how you can establish it for your organization.
What is Employer Branding & Why it is important?
Employer branding involves managing and communicating your reputation to both employees and potential talents. This requires a combination of branding, marketing and communication strategies.
The way your organization is viewed by both employees and job seekers is reflected in your employer brand. It includes how the market perceives your company as an employer and the benefits you provide to employees, in return, for their skills and experience.
- It is very important for your overall brand value.
- Improves Employee Engagement and Employee Retention
- Help in the recruitment of better candidates
- Reduces Recruitment Cost
Overall, it’s an essential tool for companies trying to stand out from the crowd and attract quality talent.
How to build your Employer Brand
Analyse your Current Situation
To create a powerful employer brand, it’s critical you start by focusing on your company’s mission statement, values, vision, and culture. It could be helpful to identify what your business needs are and then work backwards to understand what type of talent you need to acquire to fulfil those objectives.
– You might not be fully aware of the reputation your company has among job seekers or even your own employees.
Does your Company has Strong Employer Brand? –
Here are few things you can do to get that –
* Send out internal surveys
* Conduct social media searches
* Check out sites like Glassdoor to read reviews
* Hire a firm that administers reputation monitoring.
Set your Employee Value Proposition (EVP)
– An employer value proposition is a marketing message and a promise, so you shouldn’t say anything that isn’t true or that your employees wouldn’t agree with. You might use your employer value proposition on your website, recruitment materials, or LinkedIn company page.
– Additionally, your employer value proposition is something your recruiters and HR team can discuss with potential candidates.
– Your employer value proposition should have nothing to do with compensation. Instead, you want to evoke passion in potential candidates by expressing your company’s positive impact on the world or its deeper purpose. People want to feel their work is meaningful, often even at the expense of a bigger pay check.
- On boarding is the first experience a new hire goes through, and a negative impression can have big consequences. In fact, people who have a negative on boarding experience are twice as likely to seek a different opportunity.
- Ultimately, instilling a positive company brand image starts with a good on boarding process. It’s critical you get employees engaged and excited about their roles, and their teams, from the start.
- By arming your new employees with the instructions and tools necessary to excel in their roles, you’re ensuring a smooth transition, lower turnover rates, and more productive teams.
What should be your Employer Branding Strategy
Make your Employees your best advocates
Link your employee brand to your employer brand. Employer branding is a worthwhile marketing channel, particularly when there is a tight job market and talent shortages. If your company is an exceptional place to work, candidates will choose to apply at your company over one that might not have as much to offer. When people are happy, they are productive, and when you employ the right ones, your business will grow and thrive.
Make use of your social media
If your employees are on board with your employee branding strategy, ask them to share their daily work life photos. This way, people outside of your company or interested in working for you will be able to discover what’s going on backstage.
Don’t forget about your company culture
Culture plays an important role as it determines employees’ workplace emotions, thereby influencing the ease or difficulty of their job experiences. The emotional connection a person has with their organization stands as a critical factor in their decision to either remain or depart from it. It has an impact on retention, engagement and dedication.
Consistency is key to building an effective employer brand. Regardless if you are circulating content internally or externally, your message should be cohesive, consistent, and aligned with your company culture and values.
- To wrap it all up, let’s say, that Employer Branding is a team effort, its a comprehensive strategy that is decided by how your company is perceived by your current & potential employees. Its importance spans from enhancing overall brand value to boosting employee engagement, reducing turnover, and cutting recruitment costs.
- To build a strong employer brand, organizations should analyze their culture, establish an Employee Value Proposition (EVP), focus on effective onboarding, and ensure consistency in messaging. By harnessing the power of employees as advocates and maintaining a vibrant company culture, businesses can stand out, attract top talent, and thrive in the modern job market.